How do you show a total price in Colorado when the final price can vary?
Quick answer
Under Colorado's all-in price law (C.R.S. 6-1-737), a business offering services whose total price cannot reasonably be known at the time of the offer, because of factors beyond its control such as customer choices, distance or time, complies by clearly disclosing those factors, any mandatory fees, and that the total may vary (6-1-737(2)(b)(II)).
What does the law say? Key facts and official sources
| Item | What the law says | Source |
|---|---|---|
| Start date | January 1, 2026; applies to conduct on or after that date (HB25-1090 Section 5) | HB25-1090 (session law) |
| General rule | Show the total price as a single number, more prominently than any other pricing information (6-1-737(2)(a)) | HB25-1090 (session law) |
| Total price | The maximum total of all amounts that must be paid or are not reasonably avoidable, including additional mandatory goods or services (6-1-737(1)(m)) | HB25-1090 (session law) |
| Variable-price services | The business can demonstrate the total cannot reasonably be known at the offer due to factors beyond its control, including consumer selections, distance or time (2)(b)(II) | HB25-1090 (session law) |
| What to disclose | Clearly and conspicuously: the factors that determine the total price, any mandatory fees, and that the total price may vary (2)(b)(II)(A)-(C) | HB25-1090 (session law) |
| Online | In an interactive electronic medium such as a website or app, the disclosure must be unavoidable (1)(a)(V) | HB25-1090 (session law) |
| Condition | No deceptive, unfair and unconscionable pricing practices (2)(b) | HB25-1090 (session law) |
| Violation | A deceptive, unfair and unconscionable act or practice (6-1-737(5)(a)) | HB25-1090 (session law) |
| Last verified | October 27, 2026 | Astor Ventures |
Who can use this exception?
Only a person offering services, and only if it can demonstrate that the total price cannot reasonably be known when the offer is made because of factors outside its control. The text gives examples: factors set by consumer selections or preferences, or that relate to distance or time. If you can know the total, you must show it as one number.
What does "clear and conspicuous" mean here?
The disclosure must be easy to notice and understand: in the same medium as the offer, distinguishable by size, contrast and location, in each language used, not contradicted elsewhere, and unavoidable on a website or app (6-1-737(1)(a)). Audio ads need a volume and pace ordinary people can follow.
Are there other exceptions?
Yes. Subsection (2)(b) also covers restaurants and bars that disclose mandatory service charges, businesses following certain federal price transparency laws (such as the Truth in Lending Act), real estate settlement service fees other than broker commissions, broadband providers using the FCC label, and cable or satellite providers meeting federal billing rules.
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What else do people ask?
Does this apply to goods?
The variable-price route in (2)(b)(II) is written for services. Goods follow the general single total price rule.
Do I still list mandatory fees?
Yes. Any mandatory fees associated with the transaction must be disclosed (2)(b)(II)(B).
When did it start?
January 1, 2026.
Is this legal advice?
No. General information only.
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